For its new image film, Bystronic has won the highest award for corporate videos at the Cannes Corporate Media & TV Awards.
The new Bystronic image film was nominated in the “Corporate Image Films” category at the Cannes Corporate Media & TV Awards. On September 26, after a great deal of suspense, we were able to celebrate. The award panel was so impressed by Bystronic’s new image film that they awarded us a Golden Dolphin, their highest acclaim.
With the new image film, Bystronic consciously adopted a different approach. “We dared to question the usual stereotypes and were able to captivate the viewers’ attention in an amusing and slightly mischievous manner,” explains Jean-Pierre Neuhaus, Head of Corporate Communications, and adds: “We would like to take this opportunity to thank our long-standing partner “Beck & Friends” for their unique implementation and this fantastic result.”
The Bystronic image film was launched in June 2019. The video was synchronized in German, English, and Chinese, and it is available with subtitles in seven additional languages.
The coveted Dolphins are awarded in various categories. This year the organizers of the Cannes Corporate Media & TV Awards received some 950 submissions from 51 countries. Of the 250 that made the shortlist approximately half won awards. As mentioned above, Bystronic received one of the prestigious Golden Dolphins in the “Corporate Image Films” category.